Your one-stop shop for all your mom-y needs

Simplify shopping for busy moms

In a world where Amazon overwhelms and Walmart underwhelms, Elegant Mommy is a safe space where products are curated, shopping is easy, and moms are fully supported as their families grow

  • Holistic health

    We aim to be a wellness destination for organic, nontoxic, and nurturing remedies.

  • Trusted care

    We hand-select each product for safety and quality, picking only what we’d use ourselves.

  • Family joy

    Above all, we seek to create a fun community where you feel encouraged in your motherhood journey.

Lindsey and Ashley Auch sitting on a couch

From EM customers to EM owners

Back in 2018, we were just two moms shopping at Elegant Mommy, finding products we loved and support we didn’t know we needed.

When we heard the store might close, we couldn’t imagine our community without it. So we joined hands, took a leap of faith, and became the new owners of the best baby/kids/mama store in town.

It’s our absolute joy to serve you as you serve your family

Shop online…

  • Find what you need fast

    Browse hundreds of products, create wishlists, and buy with ease.

  • Free shipping over $100

    Support our local business — entirely from the comfort of your home.

  • Free in-store pickup

    Find what you need online, and swing by to grab it the very same day.

Shop All Products
Child reading a book on a white chair

…Or shop in store!

Expert guidance 

Ask our experienced staff for advice, recommendations, and the best Bagel Boy order

Play area for kids

Let your kids loose to play while you shop (play) with two free hands.

Exclusive perks

Get in-store bonuses, like a complimentary gift tote when you create a baby registry.

Visit Us

Trusted by thousands of Sioux Falls families since 2008

“I absolutely LOVE Elegant Mommy!! Not only do they sell high-quality products that are meant to last, they also offer many safe, organic, and toxin-free options. The store is amazing, and you'll find everything from maternity/nursing clothes to baby/toddler necessities to gifts for people of all ages... but they're so much more than the store. They're a safe haven for the new mom with all of the questions, for the parent who just needs a break, for the mom desiring a place for adult conversation or needing someone who'll listen without judgment... Elegant Mommy is all that and more! The sense of community is fantastic; every new mom needs a place like EM in their lives!”

–Kristel Ymker